“When you understand who you are as a brand, then that gives you room to figure out how to talk to the next generation” – Emory Jones
“FOR ALL TIME” is a platform that will examine what true classics are and what it means to create timeless influence. Under this platform, we will support the next generation of creators, chosen by The Collective, to inspire global audiences to create lasting impact.
PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s Emory Jones as the executive producers of The Collective.
Video Director @nadiahallgren