Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with Formula 1®, Mattel, Inc. (NASDAQ: MAT) has evealed additional products from the Hot Wheels Formula 1® collection due to hit shelves in 2025.
Unveiled ahead of the Nuremberg International Toy Fair, the range brings to life eight Formula 1® teams across Hot Wheels Singles, 5-pack assortments and Premium products. Each 1:64 die-cast car is built to race on the iconic Hot Wheels orange track, while the premium cars feature intricate details to replicate an actual F1® car, including a metal body and chassis, authentic team liveries and Pirelli branded tires to further bring the car to life.
Fans will also feel the speed of Formula 1® at home when they go head-to-head against their friends and family with the Hot Wheels Formula 1® Sprint & Grand Prix Race Circuit track sets. Racers will battle to overtake each other in high-octane racing on the sets equipped with gas pedal booster and a manual DRS diverter to give the car an extra edge.
“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”
said Roberto Stanichi, executive vice president of Hot Wheels and global head of vehicles and building sets
“It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves. We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow fans to experience the drama and excitement of Formula 1 in the palm of their hands every time they play at home.”
Emily Prazer, chief commercial officer at Formula 1, said:
The Hot Wheels Formula 1 2025 product lineup includes:
Hot Wheels Formula 1® Singles 1:64 Assortment
- Formula 1 vehicles will be included in our Hot Wheels Singles Assortment, which you can expect to see over the first half of the year. Teams you can look forward to include top racing teams such as Red Bull Racing, Williams Racing, and Mercedes-AMG Formula One Team.
- Embrace the pinnacle of motorsport as Formula 1® makes its grand debut as part of the iconic Hot Wheels range. Including F1® teams, these open-wheeled single-seat racers are ready for some serious Hot Wheels racing and are ideal for use with either of the Formula 1® Sprint Race Circuit and Grand Prix Circuit Track Sets, as well as existing Hot Wheels tracks.
Hot Wheels Formula 1® 5-Pack Assortment
- Speed into the high-octane action of Formula 1® with a 5-pack of Hot Wheels Formula 1® race cars in 1:64 scale. Each die-cast vehicle features graphics of five of the hottest racing teams on the circuit including McLaren Formula 1® Team, BWT Alpine F1® Team, MoneyGram Haas F1® Team, Visa Cash App RB Formula One Team and KICK Sauber F1® Team. The set is designed for true automotive enthusiasts who appreciate the legacy and collectability of a Hot Wheels and Formula 1® collaboration. Put them on display or recreate legendary moments from the pinnacle of motorsport on the Hot Wheels Formula 1® Spring RaceTrack Sets. Track sold separately. Colors and decorations may vary.
Hot Wheels Premium Series Formula 1® Race Car
- Available beginning in the 2nd half of 2025 on MattelCreations.com and at major retailers.
- Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a Metal/Metal body and chassis, and Real Riders tires with authentic details to replicate the actual, real-life race car. The display plinth and specialized packaging enhance collectability. Pick a favorite Formula 1® team from the likes of McLaren Formula 1 Team, Oracle Red Bull Racing, Mercedes-AMG PETRONAS Formula One Team, BWT Alpine F1® Team, MoneyGram Haas F1® Team, Visa Cash App RB Formula One Team, Williams Racing, and Stake F1® Team KICK Sauber or start collecting them all. Each sold separately, subject to availability. Styles, colors and decorations may vary.
Hot Wheels Formula 1® Sprint Race Circuit
- Available in the 2nd half of 2025 at all major retailers.
- The race is on with the Formula 1® Sprint Race Circuit. Loaded with a kid-powered gas pedal booster, launch into a head-to-head race and battle to overtake each other in high-octane racing. Hit the chicane or get diverted to the inner track and see who is the first to the checkered flag. Switch to lap mode and see how many laps you can do with the lap counter, as you power the car along with the gas pedal booster, speeding over curves. Loaded with authentic F1® liveries from teams such as McLaren Formula 1 Team, BWT Alpine Racing and Visa Cash App RB Formula One Team, kids get to envision themselves in the driver’s seat.
Hot Wheels Formula 1® Grand Prix Race Circuit
- Available in the 2nd half of 2025 at major retailers
- The high-octane Formula 1 Grand Prix Circuit is the ultimate in die-cast racing with actual overtaking on the track. Authentic Formula 1 cars will whip around the track thanks to a 2-speed 3-lane booster. Timing is everything when you hit one of the 2 manual DRS diverters and gain some extra speed blaze past the competition or simply retake first place in the 2-into-1 overtake 180 wall. Don’t worry about counting laps thanks in large part to the dual lane lap counter that counts up to 25 laps. Want to race for longer? No problem! Switch into infinity mode and race to your heart’s desire. Authenticity never felt more real with real life F1® liveries, and teams such as Oracle Red Bull Racing, MoneyGram Haas F1® Team and Williams Racing.
When the Formula 1® 2025 season officially starts, fans will also be able to see Hot Wheels experiences pop-up at select races around the world. For more information, fans can visit www.hotwheels.com/formula1.