By Obi Mokoditwa, Used Sales Manager – Eagle Motorcity
In today’s hyper-connected world, technology often takes center stage in our purchasing decisions—whether it’s smartphones, televisions, or cars. And in the automotive world, the appeal of cutting-edge features is hard to ignore. Panoramic sunroofs, AI-powered infotainment systems, self-parking capabilities, and voice command functions dominate showroom conversations. New brands entering the market are pushing these boundaries, offering impressive spec sheets and futuristic aesthetics at competitive prices.
But amidst all the tech talk, there’s one key question that often goes unasked: What will this car be worth in a few years?
That’s the sobering reality Obi Mokoditwa, Used Sales Manager at Eagle Motorcity, wants more buyers to consider.
“Late last year, a client walked in proudly showing off his brand-new, tech-laden vehicle. He’d spent R680 000 in December and by the end of February, it had less than 3 000 km on the clock.”
he recalls
When the customer needed to trade the car in just a few months later due to a change in circumstances, the trade-in offer was shocking—R380 000, a jaw-dropping R300 000 loss in value in under 90 days.
This isn’t an isolated case. The rise of feature-rich vehicles from emerging manufacturers has introduced a new risk: fast and aggressive depreciation. While these cars seem like a great deal at the outset, their resale values can plummet just as quickly, catching owners off guard when life forces a sudden change.
Obi emphasizes that resale value is not just a “nice-to-have.” It’s a vital part of the car-buying equation.
“Most people won’t drive the same car forever. Whether it’s three years or ten, that car will eventually be sold or traded in. The question is, how much will it be worth by then?”
That’s why buying from trusted brands and reputable dealerships matters more than ever. Established automotive brands maintain stronger resale values due to their proven reliability, widespread service networks, parts availability, and sustained demand in the used market. A good dealership, like Eagle Motorcity, will guide you through not only the purchase but the total cost of ownership—which includes depreciation, insurance, service costs, and potential trade-in value.
More importantly, they offer something many online platforms or fly-by-night dealers can’t: long-term support. When things go wrong—or when life changes—you need a partner you can count on. Certified inspections, transparent histories, access to tailored financing, and realistic discussions about future value are all part of the service.
This isn’t to suggest that new entrants don’t have a role to play in the industry. Some may offer excellent value for short-term needs or niche use cases. But Obi urges consumers to look beyond the dashboard flash and ask a simple, but powerful question:
“What happens three years from now when I want to sell this car?”
Cars are among the biggest investments most people will make—second only to property. Buying smart isn’t just about the lowest sticker price or the coolest tech. It’s about knowing where your money will be three years down the road.
So, before you swipe your card or sign on the dotted line, take a breath. Ask the hard questions. And most importantly—buy with your eyes wide open.
Drive smart. Think long-term. Choose wisely.