TRUE TO THE CREW:
PUMA’S LATEST INHALE COLOURWAY IS MAKING MOVES
PUMA is turning up the volume with its latest drop—the iconic PUMA Inhale is back, this time dressed in a striking fluorescent colourway that redefines bold. Originally introduced in the early 2000s, the Y2K-era silhouette has been recharged with energy, featuring fluid overlays, flame-like design lines, and neon contrasts that bring this archival sneaker into a new era.
This isn’t just a reissue—it’s a revival.
The new Inhale colourway is more than a style statement; it’s a celebration of community and creativity. Captured through a crew-driven lens, the campaign puts authenticity front and center. Styled by the cast themselves, the visuals reflect an honest, behind-the-scenes look into what it takes to bring a sneaker campaign to life—from daylight fit checks to after-hours chaos.
Whether it’s late-night styling on set or raw, candid moments between takes, this drop is all about being true to the crew.
Meet the faces of the campaign—each one bringing their unique voice and flair to the mix:
- Zay: streetwear tastemaker and content creator
- Kido: known for his effortless edge and creative direction
- Saint Harris: boundary-pusher blending music, fashion, and culture
The PUMA Inhale Fluorescent launches 7 August 2025, and will be available at:
- PUMA.com
- PUMA retail stores
- Sportscene
- JD Sports
- Side Step
- Superbalist
- Office London
- Sneaker District
Retail Price: R2 499
Step up. Stand out. Stay true to your crew.