Reebok Goes Y2Classic with the Club C BULC, Launching on 26 September
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The Y2K era, characterised by its bold style, counterculture vibes, and carefree spirit, is back! Recognising the influence of this iconic decade,…
ICE-COLD STYLE. THIS IS PUMA’S WINTER RINK COLLECTION
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Inspired by the world of ice hockey, PUMA’s Winter Rink collection mixes bold graphics, exaggerated proportions, and Y2K codes to create a…
CONVERSE AND ALEXIS SABLONE CO-CREATE THE AS-1 PRO, GIVING THE SKATEBOARDER, OLYMPIAN, AND ARCHITECT HER DEBUT PERFORMANCE SIGNATURE SHOE
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Alexis Sablone is already unlike any other skater in the park or creative in the studio. A true multi-hyphenate, Alexis is a professional…
Made in Africa brand lemlem announces collab with PUMA
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Global sports brand PUMA have today announced a first-of-its-kind collaboration with lemlem, the ready to wear and swimwear brand made in Africa…
PUMA’S NEW COLLABORATION WITH THE SMURFS IS SIMPLY … SMURFTASTIC
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Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing. Created in collaboration with everyone’s…
Rhuigi x PUMA NYC barbership inspired collection
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PUMA continues its ongoing collaboration with the founder and creative director of RHUDE, Rhuigi Villaseñor. Following up on previous capsule releases that…
PUMA AND NANAMICA’S NEW COLLABORATION MARKS A NEW HORIZON FOR WORKWEAR
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In 2022, PUMA kicked off a new collaboration with nanamica, elevating the Suede with a technical concept featuring GORE-TEX waterproofing, and wrapping…
Get weird as PUMA links up with skateboard inspired RIPNDIP and Lord Nermal
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The cat is out of the bag, as PUMA links up with Lord Nermal and his pals at RIPNDIP. The new collaboration…
PUMA Collector’s Edition Suede celebrates 50 years of Hip Hop
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PUMA celebrates the iconic Suede and its shared history with hip-hop, as the genre celebrates its 50th anniversary. To commemorate the occasion,…
PUMA unveils gum-sole Palermo in two new vibrant colourways
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The Palermo is back in fresh, fruity colours. As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two…
