Glenfiddich, the world’s most awarded single malt Scotch whisky, has officially unveiled its multi-year global partnership with the Aston Martin Formula One® Team in South Africa. This prestigious alliance unites two heritage brands, celebrating craftsmanship, innovation, and excellence while introducing South African whisky lovers and Formula One® fans to a bold new expression of luxury.
Under the campaign banner “Timeless Apart. Iconic Together,” Glenfiddich’s legacy of whisky-making mastery merges with Aston Martin’s precision engineering, symbolising a partnership that transcends borders and inspires global audiences.
“This partnership between Glenfiddich and the Aston Martin Formula One® Team is rooted in a shared passion for excellence and innovation,” said Søren Hagh, CEO of William Grant & Sons. “Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Club 1959: A Lifestyle Experience in Johannesburg
To celebrate the launch locally, Glenfiddich will host Club 1959 this October at Daytona in Johannesburg. The immersive experience pays tribute to Aston Martin’s Formula One® debut in 1959, bringing together whisky connoisseurs, motorsport enthusiasts, and tastemakers for a celebration of engineering brilliance, elevated living, and fine whisky.
Limited-Edition 16-Year-Old Single Malt Release
As part of the partnership, Glenfiddich is releasing a limited-edition 16-Year-Old single malt Scotch whisky, crafted to capture the spirit of Formula One®. Retailing at a recommended price of R1699.99, this exclusive bottling offers collectors and fans alike a chance to own a piece of this historic collaboration while stocks last.
A Series of Exclusive South African Events
Beyond the Johannesburg showcase, Glenfiddich will host premium F1-inspired events across South Africa in the coming months. From racetrack-themed experiences to luxury whisky tastings, these moments will allow fans to immerse themselves in the mastery and momentum of Glenfiddich and Aston Martin Formula One®.
From the track to the tasting room, Glenfiddich and Aston Martin Formula One® Team invite South Africans to embrace a partnership built on precision, elegance, and meaning.
For more information, visit: www.glenfiddich.com.
Please enjoy Glenfiddich responsibly. Never drink and drive.