As a proud Global Partner of Formula 1®, Heineken® is once again bringing fans closer to the action with its latest launch – the Special Edition Track Bottle collection. Available in South Africa from 01 October 2025, this limited-edition series boasts track-inspired designs celebrating some of the world’s most iconic F1® circuits.
The collection includes six bottles and cans that spotlight legendary locations from Canada, Spain, the Netherlands, Brazil, Great Britain, and Italy. Designed with collectors in mind, the Special Edition range captures the thrill of Formula 1® and brings it into the hands of fans in a refreshing, premium way.
Formula 1®’s Global Momentum
With a global fanbase of over 827 million, Formula 1® continues to grow in popularity – particularly among younger audiences. In fact, 43% of fans are now under the age of 35, with the sport gaining 51 million fans in this segment on a year-on-year basis. Heineken®’s new campaign taps into this exciting growth, making the F1® experience more accessible and engaging.
“This campaign is a global celebration, with Heineken rolling out bottles to drum up excitement and passion for F1®, in a way where nobody is excluded,” .
says Alex Drake, Heineken® Brand Director South Africa
Bringing the F1® World Tour to South Africa
The Special Edition Track Bottles are only the start. As part of its global celebration, Heineken® and Formula 1® will host a World Tour – a one-of-a-kind event putting fans right at the heart of the action. The tour will stop in Cape Town on 30 November 2025, featuring an actual F1® race car on the streets, premium lifestyle activations, and exclusive fan experiences.
In addition, South African fans can look forward to the Luxurious Marble Circus, an exclusive F1®-inspired event at GROUND The Venue, Muldersdrift, Gauteng, on 4–5 October 2025. Here, Heineken® will unveil a super-exclusive F1® bottle, taking the fan experience to new heights.
Celebrating F1® at Home
Drake emphasises that the Special Edition Track Bottles are designed to bring the premium F1® experience into everyday social occasions:
“It’s more than a race, it’s a lap around the world. Each design heroes a legendary track and gives fans the chance to celebrate F1® right here at home.”
Whether it’s hosting a watch party, enjoying a night out, or collecting limited-edition bottles, fans can now embrace the thrill of Formula 1® in their own unique way.
A Legacy of Partnership
Since 2016, Heineken® has amplified the excitement of Formula 1® through global fan experiences, local activations, and trackside events. In South Africa, the brand plans to double down on its commitment by introducing more events and opportunities for fans to connect with the sport.
As always, Heineken® encourages fans to enjoy responsibly.
“When you drink, never drive,”.
Collect, Celebrate, Experience
With six Special Edition Track Bottles, global fan events, and exclusive activations in South Africa, Heineken® is shifting gears to make the F1® lifestyle part of everyday moments. From the circuits of the world to your social occasions, Heineken® brings the speed, thrill, and sophistication of Formula 1® home.
Collect them all. Celebrate the thrill. Experience Formula 1® with Heineken®.
