Four-time F1® World Champion Prepares for 2025 Season in Style
AlphaTauri, Red Bull’s premium fashion lifestyle brand, has announced its partnership with four-time Formula 1 World Champion Max Verstappen. As the new Official Global Brand Ambassador, Verstappen will showcase AlphaTauri’s stylish and functional apparel throughout the 2025 F1 season, traveling to all 24 race locations in high fashion.
A Champion’s Approach to Style
Verstappen, fresh off his fourth world title, expressed excitement about the collaboration.
“I’m excited for the new season with AlphaTauri. Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”
As an elite athlete who thrives in a high-speed, high-pressure environment, Verstappen values clothing that offers both performance and style. Whether he’s racing, traveling, or relaxing at home, AlphaTauri provides him with versatile fashion choices.
“It’s great to be an ambassador. I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. To be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go.”
Eyes on the 2025 Season
Verstappen remains focused on maintaining his dominance in Formula 1 as he heads into the 2025 season. While reflecting on his journey, he remains determined to push forward.
“Winning four world titles has been a dream. More than a dream, I’d say. I’m relaxed and just looking forward to seeing how competitive we can be this year. Once you realize how competitive you are, you set a bit of a target, but that’s too early to say.”
Verstappen also expressed enthusiasm about his new teammate, Liam Lawson, and the overall team dynamic for the upcoming season.
“I think the whole team is excited and looking ahead. Last year had its challenges, but also a lot of great moments. I hope we can be a little more stable and all-around stronger throughout the 2025 season.”
AlphaTauri: Merging Fashion and Performance
With Verstappen at the forefront of their global campaign, AlphaTauri is solidifying its presence as a premium lifestyle brand that merges sports and fashion.
“We are proud of the collaboration with Max Verstappen and AlphaTauri. He embodies excellence and passion, making him the perfect brand ambassador.”
Kalle Lauterbach, Global Consumer Products CEO, emphasized Verstappen’s influence:
“As a premium fashion lifestyle brand, we are combining sports and fashion. Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”
Isabelle Mi-A Ko, Global Head of AlphaTauri, highlighted how the brand aligns with Verstappen’s dynamic lifestyle:
Setting the Pace for 2025
As Verstappen prepares to defend his title, he does so with AlphaTauri by his side—bringing style, performance, and innovation to both the racetrack and the fashion world. Whether it’s on the grid, in the paddock, or traveling across continents, he’ll be leading the pack not just in racing, but in style too.