Jeffreys Bay, once a quiet Eastern Cape farm town known only to locals and surfers, has become a global icon in the world of wave-riding. Now, a new short documentary by Corona Studios is shining a poetic light on the people and stories that built J-Bay into the cultural and surf landmark it is today.
Titled Feeling J’Bay, the film premiered during the 2025 Corona Cero Open J-Bay at Supertubes, the legendary break that defines the town’s surfing identity. More than a surf flick, Feeling J’Bay is a visual love letter to community, nature, and the deep emotional connection between the wave and the people who live by it.
Shot in and around the coast of Jeffreys Bay, the film blends sweeping aerials, nostalgic surf footage, and intimate interviews with local legends and artists. The storytelling is personal and rooted — voices like pro surfer Joshe Faulkner, industry pioneer Cheron Kraak, and surf coach Wade Schouw share reflections that reveal how the wave has shaped their identities.
“I grew up with this wave right outside my door. It taught me everything — discipline, joy, belief. J-Bay is bigger than any one surfer. It’s a feeling that belongs to all of us.”
says Faulkner in the film
Directed by Peri vP, Feeling J’Bay features an impressive cast including Jordy Smith, Mike February, and writer-freediver Amal Perrotin, each contributing their personal lens on what Jeffreys Bay represents.
The premiere at Casa Corona — perched above the iconic Supertubes — was part of Corona’s centenary celebrations and its new global partnership with the World Surf League around 0.0% alcohol beer. Guests such as Kouga Municipality Mayor Hattingh Bornman, WSL athletes Caitlin Simmers, Gabriela Bryan, and Italo Ferreira attended, alongside WSL commentator Paul Evans. The night ended with a moving Xhosa blessing and dance ceremony, connecting tradition with surf culture.
“Feeling J’Bay is an invitation to slow down and reconnect — with nature, each other, and the spirit of the ocean. It’s also our way of giving back to a town that’s given so much to the global surfing community.”
said Melanie Nicholson, Head of Brand for Corona South Africa
The film is not just about celebrating Jeffreys Bay — it’s a symbol of how surf towns thrive through unity, respect, and a shared love for the sea.
#ThisIsLiving #FeelingJBay #CoronaOpenJBay