PUMA and Colm Dillane—better known as KidSuper—continue their winning streak with a fresh collaboration that once again fuses sport and artistic expression. Their latest drop, The Gaffers, takes inspiration from football culture and the iconic figures on the touchline: coaches.
A Creative Tribute to Football Coaches
At the heart of the collection is a campaign that personifies two classic coach archetypes: the brash and loud versus the suave and stylish. This tongue-in-cheek battle plays out in The Gaffers storyline, featuring an ensemble cast of models and a cameo by Dillane himself. Adding to the authenticity, the campaign also introduces fans to the brand-new KidSuper FC pitch—a rooftop football haven in Brooklyn.
Standout Designs and Expressive Sportswear
Dillane’s signature bold visuals and expressive use of colour take over PUMA classics, with the iconic T7 tracksuit and pitch-inspired V-S1 sneaker leading the line. Key highlights include:
- Colour-blocked windbreaker and patterned T7 tracksuit, delivering retro football aesthetics.
- Women’s long-sleeve graphic shirt, adding a versatile streetwear edge.
- PUMA Brasil—a 1970s heritage silhouette, reimagined with gum soles and distressed finishes.
- V-S1 sneaker, updated for 2025 with asymmetrical lacing, modern detailing, and a unique pitch-textured upper designed by KidSuper.
Where to Get It
The collection officially dropped on 30 August 2025, available online at PUMA.com, PUMA retail stores, and select stockists including Shelflife, Archive, and Al Capone.
With The Gaffers, PUMA and KidSuper once again prove that football is more than just a game—it’s a canvas for creativity, style, and cultural storytelling.
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