LEPAS L4 MAKES A PREMIUM STATEMENT AT A GLAMOROUS GALA LAUNCH
On 3 March 2026, Lepas, the premium sub-brand of Chery Group South Africa, officially introduced the highly anticipated Lepas L4 at an exclusive gala event that perfectly blended sophistication, style, and celebration.
The elegant evening brought together leading motoring and lifestyle media, influential content creators, key industry stakeholders, and valued dealer partners. Strategic collaborations with Engen, GQ, and Glamour further reinforced Lepas’ vision of positioning itself not just as a vehicle manufacturer, but as a premium lifestyle brand.
Set against a backdrop of curated luxury and contemporary ambience, guests were immersed in the Lepas experience through a carefully designed showcase. The evening reached its peak when the Lepas L4 was dramatically revealed to applause, marking the official arrival of the brand’s newest premium compact SUV in South Africa.
A key highlight of the launch was the official pricing announcement, positioning the Lepas L4 as a compelling contender in the competitive compact SUV segment—offering a strong balance between premium appeal and exceptional value.
The Lepas L4 stands out with its striking feline-inspired exterior design, complemented by refined interior finishes, advanced connectivity features, and intelligent driver assistance systems. Every element has been crafted to reflect sophistication, innovation, and a modern approach to elevated driving.
Speaking at the event, Tony Liu emphasized the significance of the launch:
“The launch of the Lepas L4 marks a significant milestone for our business in South Africa. Lepas is a premium brand that embodies sophisticated design, intelligent technology and accessible premium. The L4 demonstrates our commitment to delivering world-class quality and innovation to this market.”
He added that the company is confident the model will exceed expectations and strengthen its footprint in the country.
Jay Jay Botes, General Manager of Lepas, highlighted the broader vision behind the event:
“Tonight was more than a vehicle launch. It was the introduction of a premium lifestyle brand. With partners such as Engen, GQ and Glamour joining us, we are building an ecosystem that reflects style, confidence and elevated experiences.”
With orders now officially open and first customer deliveries set to begin soon, the Lepas L4 is poised to make a bold and stylish impact on South African roads in 2026—setting a new benchmark in the premium compact SUV space.
