adidas and Mercedes-AMG PETRONAS Reveal Blue Wonder Collection
Ahead of the British Grand Prix at Silverstone, adidas and the Mercedes-AMG PETRONAS F1 Team have unveiled the Blue Wonder Collection, a special edition range that celebrates one of the most iconic chapters in the team’s motorsport history while bringing a fresh retro aesthetic to modern Formula 1.
Inspired by the legendary blue transporter truck used during the 1955 racing season to carry Mercedes‘ championship-winning race cars across Europe, the collection pays tribute to innovation, teamwork and heritage at the circuit closest to the team’s headquarters in Brackley and Brixworth.
The Blue Wonder Collection will be worn throughout the British Grand Prix weekend by Mercedes-AMG PETRONAS F1 Team drivers George Russell and Kimi Antonelli, alongside mechanics, engineers and the wider team.
At the heart of the collection is the authentic drivers’ jersey, featuring the transporter’s signature bold blue colourway with crisp white detailing inspired by the original typography found on the historic vehicle. Subtle faded pinstripes add a nostalgic touch while maintaining a clean, performance-focused design.
The retro-inspired look extends across jackets, trousers, footwear and accessories, creating a complete lifestyle and performance collection for both the Formula 1 team and fans.
One of the standout additions is a classic British Harrington jacket featuring Blue Wonder colours and a tartan lining, strengthening the connection to Silverstone and British motorsport culture.
The collection also introduces the adidas Trefoil logo to modern motorsport apparel for the first time, blending the brand’s rich sporting heritage with Formula 1′s cutting-edge performance environment.
A meaningful detail featured on the drivers’ jersey is the phrase “Every Dream Needs a Team,” highlighting the collective effort required for success in Formula 1—from drivers to engineers, mechanics and everyone working behind the scenes.
Michael Batz, Motorsport Category GM at adidas, said the collection represents a full blue takeover for Silverstone while celebrating heritage, innovation and teamwork.
“We’re going all-in with a full blue team takeover, taking you from the streets to the paddock, marking the first time the Trefoil has appeared in modern motorsport. The Blue Wonder collection reimagines the 1955 high-speed transporter into retro apparel and footwear for the whole team.”
Richard Sanders, Chief Commercial Officer at Mercedes-AMG PETRONAS F1 Team, added that the collection reflects the spirit that drives the entire organisation.
“It takes a whole team to excel on track and together with adidas, we’ve created something that reflects that spirit. The Blue Wonder collection connects George at his home race, the team, and the thousands of loyal fans at Silverstone while celebrating a landmark piece of our history.”
Designed for both race weekend and everyday wear, the Blue Wonder Collection merges Formula 1 heritage with contemporary streetwear, giving fans the opportunity to wear a piece of Mercedes-AMG PETRONAS history while celebrating one of the sport’s most iconic venues.
The adidas x Mercedes-AMG PETRONAS F1 Team Blue Wonder Collection is available online through adidas South Africa and selected retailers.
