PUMA chases the podium with a new release of the OG Speedcat for 2024. Originally crafted for the fastest sport in the world, the PUMA Speedcat has forged a storied legacy within the world F1™. Now, PUMA re-launches the shoe that has graced the feet of Grand Prix champions.
For the initial release, the low-top Speedcat returns with lush suede finishing, in black and red colourways nodding to iconic F1 racing teams. Honouring the racewear uniforms of the early 2000s, this new re-issue also features an embroidered cat detail on the toe, while gold logo hits appear on the tongue and above the Formstrip.
Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. The Speedcat’s sleek, racing-inspired lines and aerodynamic look allowed the silhouette to make an impact off the grid, in the world of fashion and sneaker culture. The Speedcat’s low-profile shape became a favourite in fashion capitals around the world, from London to Berlin to Korea, even spawning lifestyle variations like the PUMA Drift Cat and Race Cat. To date, the original Speedcat is the best-selling PUMA shoe of all time.
PUMA’s launch partner for the 2024 Speedcat is NAKED Copenhagen, the Copenhagen-based retailer known for its global female voice. PUMA and NAKED Copenhagen champion the Speedcat through a woman-led campaign, which celebrates what it means to be a pioneer off the track and on it. Just as every driver fights for pole position, the campaign honours what it takes to be a female leader.
The muse and face of the campaign is stylist and creator Sierra Rena, who embodies fearless self-expression, an attitude built on the pioneers before her, and a determination to inspire future generations positively. Honouring the legacy of the Speedcat, the campaign presents the silhouette as a symbol of empowerment and innovation.
PUMA Women’s Speedcat will launch on 20 June 2024, exclusively at PUMA.com. The PUMA Speedcat drop will be available at Shelflife and PUMA.com from 29 June. Price R1999.
Additional colourways of the PUMA Speedcat are set to arrive later this year.
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