The Cox family has long been a cornerstone of motorsport, with Alfie Cox cementing his status as a racing legend and paving the way for the next generation. Episode 5 of KTM: Beyond The Red Plate dives into the legacy of this extraordinary family, showcasing their passion, perseverance, and dedication to the sport.
Alfie Cox, a trailblazer in the global racing scene, has conquered some of the most grueling races in history, including Dakar. His sons, Brad and Trey Cox, are now carrying forward this legacy with remarkable achievements of their own.
Brad Cox, a ten-time national cross-country champion, continues to dominate the sport. With aspirations to become a factory rally rider and a clear focus on conquering the Dakar Rally, he embodies the spirit of relentless pursuit.
“Winning another title is always nice,”.
Brad shares, but his ultimate goal is to follow in his father’s footsteps—and perhaps surpass them—by claiming victory at Dakar
Trey Cox, the youngest of the clan, is a rising star in motocross. This year, he clinched the high school class championship, proving that racing runs deep in his blood. Despite the competition between the brothers, their relationship is built on mutual respect and camaraderie, with Brad acting as Trey’s trainer, mentor, and biggest supporter.
The episode also pays tribute to the family’s longstanding relationship with KTM South Africa. To commemorate 30 years with the brand, a replica of Alfie Cox’s iconic 1994 KTM bike was unveiled, symbolizing the unbroken bond between the family and the company.
“30 years with KTM has been amazing. From my racing career to running our dealership, it’s been a privilege to be part of this legacy.”
Alfie reflects on the journey:
The Cox family’s dealership, which is as old as Brad, has become a cornerstone for the local racing community.
As the season closes with the Cox brothers sporting the Alfie Cox livery at the championship’s final round, the legacy of this family and their partnership with KTM South Africa shines brighter than ever. The future promises more milestones and thrilling achievements for this iconic dynasty.
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