Reebok x Icecream Unveil Board Flip in Fresh Pale Cerulean Colourway
Reebok and Icecream continue their celebrated collaboration with the release of the Board Flip Pale Cerulean, introducing a fresh take on the archival sneaker that has become a favourite among sneaker enthusiasts and streetwear fans alike.
Following the successful launches of the Watermelon and Pink Lemonade editions earlier this year, the latest colourway keeps the momentum going by dressing the iconic silhouette in clean tonal blue shades inspired by the calming hues of pale cerulean.
The new release showcases premium craftsmanship with luxurious leather uppers, perforated side panels, suede eye stays, and a textured rubber toe cap. Signature Icecream branding appears throughout the sneaker, while the embroidered Cones & Bones logo pays tribute to the brand’s skate-inspired heritage. Completing the design are a skate-ready tread, two interchangeable lace options, and exclusive collaborative packaging.
Ryan Melaugh, Senior Footwear Product Manager at Reebok, highlighted the strong response to the partnership.
“The success of the Watermelon and Pink Lemonade colourways created incredible momentum for our partnership and reaffirmed the strong connection consumers have with both the brands and the product.”
Loïc Villepontoux, Vice President of Billionaire Boys Club, said the return of the Board Flip celebrates Icecream’s creative legacy while introducing it to a new generation of sneaker fans.
“Bringing back the Board Flip has been an opportunity to celebrate a silhouette that has always represented Icecream’s creative DNA. What makes this partnership with Reebok so special is the ability to honour that legacy while introducing it to a new generation. The response we’ve seen so far proves that authenticity and creativity continue to resonate across culture.”
The collaboration reflects the shared vision of Reebok and Icecream, blending skate culture, premium design, and streetwear influences into a modern lifestyle sneaker that appeals to both longtime collectors and newcomers.
The Reebok x Icecream Board Flip Pale Cerulean officially launched on 14 July and is available online at Reebok South Africa as well as at the Reebok Canal Walk store.
For more information, visit: https://www.reebok.co.za/collections/bbc-boardflip
