adidas Originals and Bad Bunny continue their long-standing partnership by introducing their latest release: the Gazelle Indoor. This style reinterprets the classic Gazelle by embodying the concept of ‘The right thing in the wrong place’ as an expression of styling with freedom.
The concept of ‘The right thing in the wrong place’ is based on the idea that certain design details, which would normally be considered out of place, can become meaningful and standout elements when creatively reinterpreted. Every detail counts. This idea is reflected throughout the design of the shoe and is a key theme of the campaign, creating an innovative version of the iconic silhouette.
The design of the Gazelle Indoor combines the classic double tongue with disruptive decisions, such as a Flipped T toe and an exterior size label on the heel. These initially surprising elements blend seamlessly into the overall product, defying expectations and redefining convention.
Celebrating his name, Benito Martinez Ocasio, and drawing inspiration from Benito’s bold irreverence and boundary-breaking artistry, this drop captures his essence as a global artist and creator.
Shop the new adidas PARA BAD BUNNY at adidas.co.za and at adidas Sandton store on 21st September at a retail price of R2799.
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