Global sportswear powerhouse PUMA has joined forces with the Aston Martin Aramco Formula One™ Team to unveil the Select Collection — a fanwear capsule that seamlessly fuses technical precision with modern, everyday style. Designed to move effortlessly from trackside inspiration to city streets, the collection celebrates performance, innovation, and the people who power elite motorsport behind the scenes.
The Select Collection marks another milestone in the evolving partnership between PUMA and the Aston Martin Aramco Formula One™ Team. Built on shared values of innovation, craftsmanship, and contemporary design, the collaboration brings together PUMA’s expertise in high-performance apparel with Aston Martin Aramco’s refined motorsport aesthetic. The result is a collection that truly “brings the heat to the street,” transforming racing DNA into bold, wearable fashion.
Drawing inspiration from classic workwear, the Select Collection reimagines functional silhouettes through a performance-driven lens. Each piece is engineered for durability, comfort, and movement, while maintaining a clean, street-ready edge. Standout items include the Gear Jacket and Pants, a versatile Full-Zip Hoodie, and the iconic PUMA Speedcats — a legendary sneaker reworked for fans and streetwear enthusiasts alike. Technical fabrics, precise cuts, and thoughtful detailing ensure the collection performs as well as it looks.
Beyond its aesthetic appeal, the Select Collection serves as a tribute to the unsung heroes of motorsport — the engineers, mechanics, and support teams whose precision and dedication make high-performance racing possible. The workwear-inspired designs honour their relentless drive, translating that spirit into apparel made for everyday champions.
To celebrate the launch, PUMA is hosting fans at its brand-new Oxford Street store in London, one of the city’s most iconic retail destinations. Visitors can experience the collection up close while enjoying an immersive brand moment, complete with an official Aston Martin Aramco F1® car on display — a striking centrepiece that brings the world of Formula One™ to the heart of the city.
The PUMA x Aston Martin Aramco Formula One™ Team Select Collection is available from 11 December at select PUMA retail stores, PUMA.com, and Shelflife, offering fans a chance to wear performance, precision, and motorsport heritage on the streets.